About Crystal
Our Visual Identity
Honoring our past. Looking with confidence to our future.
Always evolving
Every era of Crystal has had its own look
As our school has grown, from our programs to our campuses to our community, the way we present ourselves has grown with it. Each mark below represents a different chapter of Crystal’s story. Today, Crystal Springs Uplands School is represented by the Transformative Arch, introduced in 2022, alongside the Gryphon and the “C.”
Why a new identity
Crystal is not any one thing
It is our dualities that make us who we are. We are deeply committed to scholarship and discovery. We are authentic, curious, kind and warm. We possess an understated confidence, grounded in our traditions and fueled by our forward-thinking ethos.
Our refreshed identity was a collaborative effort reflecting the entire Crystal community. It gives us needed flexibility while keeping a cohesive, clear impression across everything we share.
“Our refreshed visual identity honors our past and assuredly looks to our future.”
Take a closer look
The Transformative Arch
The Arch welcomes students on a journey that begins with three Middle School steps up and completes in four Upper School revolutions. Through it, we see both the entrance and the exit: a complete scholar’s journey.
-
The Welcome
An open arch invites every student in, a symbol of belonging at Crystal. -
Four revolutions
The nested lines trace the four years of the Upper School journey. -
Three steps up
The steps at the base mark the three years of Middle School. -
Entrance and exit
Through the opening we see where students begin and where they head next: a journey of transformation from the edge of adolescence to adulthood. -
A wordmark built on architecture
“CRYSTAL” is set in LaFarge, inspired by architect Christopher Grant LaFarge. It evolves classical Roman capitals, blending tradition with a modern edge.
A family of marks
One identity, three marks
The dynamic lines of the Arch carry through every Crystal mark, connecting school spirit with our scholarly foundation.
The Arch
The keystone of our identity, used for formal communications, letterhead, diplomas and first mentions.
The Gryphon
The champion of air and land. It embodies Crystal’s confidence and focus across athletics, clubs and student life.
The “C”
An open space for customization that gives teams, clubs, events and groups their own lockups.Brand essentials
Color and type
True NavyPMS 2955 C · #003764
Sky BluePMS 292 C · #69B3E7
Royal BluePMS 285 C · #0071CE
White#FFFFFF
PrimaryFranklin Gothic ATF
SupportingBrygada 1918
Press kit
Logos for media and partners
Download our approved logos in one package. Please use them as provided, without stretching, recoloring or altering them.
Download logo package (ZIP)Coming soon Brand guidelines (PDF)Coming soon
- Refer to us as Crystal Springs Uplands School on first mention, then Crystal.
- Use full-color logos on light backgrounds and reversed logos on dark ones.
Media contact Betsy Berman, Assistant Head for Advancement and Strategy bberman@crystal.org · 650-342-4175 Brand questions: communications@crystal.org
Contact
General: info@crystal.org
Admission Questions: admission@crystal.org
Middle School
10 Davis Drive, Belmont, CA 94002
650-645-1000
650-645-1000
Upper School
400 Uplands Drive, Hillsborough, CA 94010
650-342-4175
650-342-4175
Nondiscriminatory Policy: Crystal Springs Uplands School admits students of any race, color, national and ethnic origin to all the rights, privileges, programs, and activities generally accorded or made available to students at the school. It does not discriminate on the basis of race, color, national and ethnic origin in administration of its educational policies, admissions policies, scholarship and loan programs, and athletic and other school-administered programs.
Website Accessibility Statement: Crystal Springs Uplands School is committed to making this website accessible to visitors with disabilities and is continually working to increase its accessibility and usability. We are on a regular basis seeking opportunities to bring all areas of the site up to the same level of overall web accessibility. If for any reason, you cannot access any of the material on our website, please email webadmin@crystal.org and we will work to resolve the problem as soon as possible.
Website Accessibility Statement: Crystal Springs Uplands School is committed to making this website accessible to visitors with disabilities and is continually working to increase its accessibility and usability. We are on a regular basis seeking opportunities to bring all areas of the site up to the same level of overall web accessibility. If for any reason, you cannot access any of the material on our website, please email webadmin@crystal.org and we will work to resolve the problem as soon as possible.